Why User Experience (UX) matters in iOS and Android mobile apps?
User Experience (UX) of a mobile app is very important factor as a good UX attracts more customers, improves brand awareness and boosts profitability.
Mobile technology has revolutionized the businesses and they are going for mobile app development at a fast pace. As a result, the market is flooding with several apps every day. However, among millions of mobile apps in the app market, how many of them are successful?
One thing that is common in all successful apps is their exceptional look and feel. The factors like functionality and usability of an app contribute to positive user experience (UX). They decide the success or failure of the app. So, in the UI UX design process, it is imperative to consider such factors and make the apps appealing and interactive.
Why User Experience (UX) matters in mobile apps?
User experience is one of the most critical factors of mobile app development. It not only creates the first impression of the apps on the users but also helps to maintains it till the end. Whichever may be the platform- Android or iOS, a good UI UX design can be very profitable to the apps and their owners.
Let’s look at why UI UX design matters in mobile apps and what impact does it makes on the end-users?
Captivating and engaging the end-users
First few minutes when a user first explores your app are crucial. If they find the app captivating, user-friendly and helpful, they will continue using the app or simply leave it. A great UI UX design helps in holding the users’ attention at initial stages and engaging them further.
Higher customer satisfaction and improved ROI
A good UI UX design helps the users with easy navigation to the solution they are looking for in the app. They can swiftly take advantage of the services provided by the app and be contented. Satisfied customers recommend the app to others which increases your customer base and improves the ROI of the business.
A good app is like a brand in itself which improves the credibility of your business and builds value for your business. Investing in a high-quality user experience design will enhance customer satisfaction in the long term. If the customers are happy, they will try new features and spread a good word about the app. As a result, brand awareness improves.
Saves time and money
If the Ul UX design is done rightly at the initial stage, there can be minimum errors in the app in the later stages. It will require lesser upgrades in the future. Such a flawless app will not only save your time and money but also create an ever-lasting impression on the users.
Getting better ranking on the app stores
Higher the numbers of users liking the app, the higher are the chances that the app will be featured on the app stores. If you make sure that you provide the users with exceptional user experience, they will be happy with the app and provide good ratings and reviews. It ultimately increases users of the app and helps you get featured on the app stores.
Significant UX design aspects to consider for Android app development:
For providing a good user experience in Android apps, one should consider the below-mentioned aspects while Android app development
Apple is well-known for having the best UX design. To get such a design, the developers must consider some parameters while iOS app development, as mentioned below:
Whether attracting the users, creating a good impression on them or improving sales through the app, UI UX design has a crucial role to play here. Unlimited apps on the app stores, the ones with a rich user-experience have higher chances of ruling the mobile market.
Top 5 Enterprise Search Software Features to Look for in 2020
An enterprise search software today is built in with every powerful text mining feature. This article looks into the top five of these features to look for in the coming year.
Enterprise search software is what businesses need to make sense of the large volumes of data at their disposal. After all, enterprise data is mostly unstructured, which makes it incapable of being analysed by the traditional keyword-based approach. The enterprise search software that we have today are designed to offer the most powerful text mining capabilities. Coveo is one such software that offers you many text mining and analytics tools for analysis of enterprise data effortlessly. 3RDi Search is another example of a software with NLP as one of its primary technology, which makes it possible for users to interact with it easily.
These were just few of the tools, but if one explored the tools in detail, one would find many features that are extremely essential for effective enterprise search. In fact, it is due to these text mining features that new age businesses are able to make sense and derive deep insights from the ever increasing volumes of unstructured data that is being collected by the organizations around the world. This article looks into the top five features of enterprise search software.
1] Semantic Search
When the traditional keyword-based approach is the Technology behind search, it has drawbacks and limitations to it. To bridge this gap, there is the need for semantic technology that understands the context of the query and brings up results that are most relevant. With research going on in this field, the future will only witness more advanced features.
2] Scalability and Flexibility
Just like any other business software, enterprise search software should also be scalable and flexible. Scalability is the ability of the software to evolve with the evolving needs of a growing business. A scalable software saves costs as the business doesn’t need to invest in new software as its requirements keep on changing. Flexibility, on the other hand, is about allowing the user to pick and choose features that they want. This way, every business will have the freedom to get only the features they need.
3] Data Protection
When it comes to data, security and protection of data is of utmost importance. Hence, data protection automatically becomes the most sought-after feature of an enterprise search software. There are many ways data protection and security can be implemented which include controlled access, encryption, prevention of data loss, data backup and more. New age software are focused on the most advanced levels of data security for the users.
4] Complete Range of Text Mining Capabilities
At the end of the day, an enterprise search software is all about the most advanced text mining features. This is because most of the enterprise data today is unstructured, and this unstructured data cannot be analysed using the traditional methods. The text mining capabilities that are available with the new age enterprise search tools include natural language processing (NLP), semantic search, content classification, content summarisation, search relevancy, artificial intelligence and more.
5] Easy to Use
Last but not the least, another key feature of enterprise search software today is the ease with which users can interact with it to get the desired results in the fastest time. With new technology like voice search catching up quite fast, the coming year is likely to witness huge shift in the way people interact with enterprise search software. It will be more about speaking to the software than typing in the query.
The Final Word
So that was about the key features of the new age enterprise search software in the coming year. Some of these features are very well present in the software today, but the future holds unlimited possibilities.
The Best Viral Content on the Web. A blog about social media, games , online games, movies, health, foods, funny videos, animals, music, technology, finance, YouTube, Netflix, incredible moments.